 |
|
Big Tobacco's TARGET AUDIENCE=YOU |
|
|
|
Big Tobacco's TARGET AUDIENCE=YOU |
|
"Film is better than any commercial that has been run on television or in any magazine, because the audience is totally unaware of any sponsor involvement."-Robert Richards, President of Productions Inc. (a movie and television company) 1972* |
|
Ever notice all the tobacco use in films? They say it is for artistic purposes. Why, then, does it always seem to be Marlboro? |
| It is against the Master Settlement Agreement of 1998 for Movie makers to be compensated for tobacco product placement.* |
|
In Men in Black 2 Marlboro was the brand of choice for all those wormy, alien things. Burger King paid $15 million to get their name in the movie.* How do we explain this? Would the producers give Marlboro free advertisement? It is against the law for them to accept compensation for it, yet they would face a lawsuit from Philip Morris if they did it without permission. |
| 66% of tobacco shots from April 2000 to March 2001 were in G, PG, + PG 13 films. The year before that it was only 21%.* |
|
Non-smoking teens whose favorite stars smoke on screen are 16x more likely to have positive attitudes toward smoking in the future.* |