Today's teenager is tomorrow's potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens....The smoking patterns of teenagers are particularly important to Philip Morris." --    Philip Morris internal memo, 1981*

In 2000 Philip Morris released the now notorious "Czech Report" with the goal of determining, "whether the cost imposed on the [Czech Republic's] public finance by smokers are offset by tobacco-related tax contributions", and "from reduced health care costs, savings on pensions and housing costs for the elderly, all related to the early mortality of smokers." --    Philip Morris, 2000*       *www.bigtobaccosucks.com

"Our primary objective will remain the same, to have smoking featured in a prominent way, especially when it is tied favorably to celebrities."-- RJ Reynolds Tobacco P.R. firm in 1981*

"Many times we can get a display, a sign, a t-shirt, a logo, etc. inserted into a positive scene, even when the product may not be used in the movie. This gives us a real life environment into which your name is used."-- John McGinn, Advertising director for American Tobacco Company*